Expanding into the frozen foods category, Lightlife Foods realized it would need a new look to command shelf presence and provide consumers with taste appeal. Unlike its refrigerated offerings, which showcase a white background, the new packaging displays a warm, yellow background. Plus, it features a large image of a prepared meal and presents a biteful of food on a fork, further defining the brand for consumers. To keep the brand approachable, casual typography was chosen for the logo and product description. (Package design: The DuPuis Group,www.dupuisgroup.com)