Thinking Drives Premium Wine Brands
Materials and labor costs are lower with bag-in-box filling versus bottling, and the wineries are passing the savings along to consumers. The new bag-in-box premium wines carry a price of $10 to $30 for a 3-liter package—the equivalent of four standard 750-ml bottles.
Sonoma Hill Winery sells Blackburn Fine Wine Cache (Cabernet Sauvignon) in a 3-liter cask exclusively. The super-premium brand sells for about $30.
Bauermeister Design created the final graphic design for the Blackburn cask. One reason premium winemakers are making the switch to casks now is the recent improvement in film and tap technologies. Historically, high-end winemakers were wary of using a package that did not offer bottle-quality protection against oxygen, one of wine’s greatest enemies.
Corbett Canyon Vineyards uses the patented SmartTap spigot on bags of Corbett Canyon Premium Wine Casks. The spout keeps the wine fresh for several weeks after the package is opened.
Auston Design Group designed the packages. These stylish casks are designed to appeal to younger drinkers, overcome misperceptions about cask wine, and encourage consumers to make everyday occasions special by drinking wine.
The author, Kate Bertrand, is a San Francisco-based writer specializing in packaging, business and technology. Contact her at email@example.com
© Wine boxes. At Pacific Southwest Container, contact Bryan Smith at 209.526.0440 or firstname.lastname@example.org
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© Wine marketing and brand consulting. At Tincknell & Tincknell, contact Paul Tincknell at 707.433.3671 or firstname.lastname@example.org
© Package design. At Bauermeister Design, contact Karen Bauermeister at 707.935.3566 or email@example.com
© Package design. At Auston Design Group, contact Tony Auston at 707.226.9010, ext. 102, or firstname.lastname@example.org