Launched: MARCH 2012

BP0612_JO_Img11_InBody.jpgDesigned to connect with a growing market of youthful consumers who expect something unique and refreshing from a soft drink, Double-Cola introduced new graphics and packaging. The brand is rolling out the new packaging with the tagline “refreshingly smooth.” New Double-Cola and Diet Double-Cola cans and 12-packs launched in stores beginning in mid-March, in time to celebrate the company’s 90th birthday.