PepsiCo Creates First-Ever Joint Ad with Mountain Dew & Doritos
Doritos Blaze and MTN DEW ICE, two new PepsiCo product innovations that recently hit store shelves nationwide, are coming together for a :60 in-game Super Bowl LII advertisement on Feb. 4. The teaser video features award-winning actors Morgan Freeman for MTN DEW ICE and Peter Dinklage for Doritos Blaze intensely facing off. The ad marks the first time one company has advertised two of its trademarks back-to-back in one nationally televised Super Bowl commercial.
Both brands are back in the Super Bowl—Doritos returning after its 10-year run of the "Crash the Super Bowl" campaign that concluded at Super Bowl 50, and MOUNTAIN DEW returning after its "Puppymonkeybaby" ad also in the 2016 game.
"This is a great example of the power of PepsiCo's food and beverage portfolio coming to life for consumers on one of the world's largest stages," said Al Carey, chief executive officer, PepsiCo North America. "Doritos and Mtn Dew go perfectly together, and both brands have passionate fan bases. We think consumers will love Doritos Blaze and MTN DEW ICE, as well as this engaging Super Bowl ad."
Doritos Blaze, a bold new flavor that brings the heat, is the brand's next national offering that fires up the hot and spicy snack market, featuring a complex flavor and heat that builds as you crunch. MTN DEW ICE is a clear, refreshing, lemon-lime flavored DEW with a splash of real juice that will keep DEW Nation charged.
Fans can watch the teaser video on the Doritos and Mtn Dew social channels, and follow the conversation online @Doritos and @MountainDew.