For the brand’s first release, BEARFACE Triple Oak, the single grain 7-year-old whisky is aged in American ex-bourbon oak barrels then in French oak casks that previously contained high-end Bordeaux wines and finished with three-year-old air-dried virgin Hungarian oak—a first for the Canadian whisky category—providing spicy notes and a rich texture.
The palette is inspired by the colors of the Canadian landscape, as well as making subtle reference to Canada’s national color. Bold typography, authentic illustrations and patterns are based on marks made from hand-carved wood and have been transferred digitally to preserve a crafted aesthetic with a more modernized look and feel. Meanwhile, lifestyle photography feels energetic and shot from the hip with a focus on urban Canada and the modern Canadian spirit, representing the brand’s target audience and the brand’s “HIDE NOTHING, FEAR NOTHING” mentality.
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