Twang Partners Ltd. has redesigned its Twangerz Flavored Salts with a fresh, new look. The family owned operator of salts and seasonings, best known for their Twang citrus-flavored beer salts, has refreshed the product’s packaging to feature a more animated design for each flavor of Twangerz as a fun way to pair consumers’ personalities with five of the Twangerz flavors.
The new brand identity includes a 3D appearance. The entire line that has undergone the makeover includes the following flavors: Lemon Lime, Lime, Chili Lime, Pickle and Mango Chili, all of which can be found at most convenience and liquor stores throughout Texas and at select H-E-B Texas Grocery.
Twangerz is a line of low-calorie, flavored salt blends that can be eaten alone or used as a snack topping on fruit, popcorn, lollipops, paletas (Mexican-style popsicles) and more. Twangerz fans also associate different flavors with various uses - like pickle salt as an aid to post-athletic activity – hence, the boxing pickle mascot represented on its 2019 bottle.
Twangerz has historically been one of Twang’s more kid-friendly brands — in comparison to popular beer salt and Twang-A-Rita cocktail rimming blends — and some of the new Twangerz labels have strategically been designed with a younger audience (and the young at heart) in mind.
Twangerz was introduced in 1986 as a simple packet and used as a topping for convenience store retailers looking to provide their customers with a quick, grab-and-go spicy addition for salads, sandwiches, fruit, vegetables and salty snacks.