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Brand Packaging

Bocce's Bakery, A Fast-Growing Brand of All-Natural Pet Treats, Announces Expansion Into Cat Treats

cat_treat_collection.jpg

Image courtesy of Bocce's Bakery

February 18, 2022

 Bocce's Bakery, an all-natural, limited-ingredient pet treats company, is thrilled to announce its category expansion into cat treats. Already well-versed in the dog space and sold nationwide with over 75 SKUs of innovative recipes, Bocce's cat treats deliver the same high-quality products - perfect for everyday treating.

Founded in 2010 out of a small NYC kitchen, Bocce's quickly skyrocketed in popularity and has become one of the fastest-growing brands in pet treats carried in thousands of retail stores across the nation. Bocce's newest line of treats for cats comes in a variety of all-natural recipes with 100% real and simple ingredients. The heart-shaped bites are only 1 calorie per treat and contain protein as its main ingredient to ensure your cat's diet is free of by-product, meal and salt. 

Recently acquired by a new omni-channel pet consumer platform, Antelope, Bocce's Bakery continues to grow its brand with strong marketing, omni-channel distribution, scalable operational infrastructure, and revenue and cost synergies. Antelope's vision is to set higher goals and standards for pet products worldwide as consumers are becoming more conscious of the sustainability and health impact of the products they purchase not only for themselves but also for their pets. 

"The Bocce's team is thrilled to continue expanding its mission of bringing all-natural and healthy treats to pets with its latest launch in the cat category," said Wendy Wen, Founder and CEO of Antelope and CEO of Bocce's Bakery. "Made with fresh ingredients you'd recognize from your own kitchen, Bocce's cat treat recipes are protein-first and are perfect for weaned kittens who are eating solid foods, and adult cats, alike."  

KEYWORDS: brand extension brand identity flexible bags pet food pet food industry pet food packaging stand up pouches

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