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While frozen foods once were considered a sub-par meal choice and unhealthy newer options are giving consumers what they crave. It is evident that the novel coronavirus has shifted consumer preferences, and frozen foods is one significant market we see change.
Organic food brand Beetnik Foods has launched a new packaging design aiming to showcase the product in a more eye-catching format and more accurately convey its benefits to health-conscious consumers on the go.
For several years, the Packaging Strategies list of the Top 50 Food Packaging Companies has changed very little. Sure, there has been some juggling of the ranks, but once again, Nestlé, JBS, Tyson, Pepsico and Mars round out the top five food packaging companies in the 2018 rankings.
For its new Popsicle Fruit Pops, Unilever partnered with Smith Design, who created a label that emphasizes “made with real” to connect with consumers wanting simple ingredients.
Batch Organics has been brought to life through a new name, logo, color palette, brand typography, visual identity and tone of voice. Ragged Edge has ensured it stands out in a noisy category with the no nonsense brand proposition ‘Straight Up’.
Birds Eye is disrupting the frozen fish sector with a new identity and packaging for its premium Inspirations range created by Brandon. The new design uses mouth-watering images of food on front of pack.
B&G Foods, Inc. announces the latest innovation in the growing line of Green Giant® frozen veggie swap-ins – Green Giant Veggie Spirals™, a great alternative to pasta.