Lightweight Containers introduces a new cylindrical keg
September 18, 2013
Lightweight Containers announces the development of a new one-way keg: the KeyKeg 30 Slimline, a cylindrical 30-litre keg fitted with both the KeyKeg Double Wall and Bag-in-Ball technologies. The new keg will be on the market in the first quarter of 2014.
According to the North American label Market Study 2013 from AWA Alexander Watson Associates (www.awa.bv.com), the label market grew 3.8% from 2011 to 2012.
According to a report from Reportlinker, World demand for caps and closures is projected to rise 5.3% per year to $46 billion in 2016. In volume terms, demand will grow 4.1% annually to 1.9 trillion units.
Bud Light, the official beer sponsor of the National Football League, is once again pairing the nation’s most popular beer and most popular sport for a fan-centric campaign that will include new TV creative and NFL- and team-specific packaging.
Revamped HYDRIVE Energy Water to hit shelves nationwide
September 10, 2013
Big Red Inc., makers of America’s original and #1 selling red soda, Big Red, is proud to announce the rollout of the rebranded HYDRIVE Energy Water. With only 30 calories per bottle, HYDRIVE Energy Water offers the boost of an energy drink with the refreshing and light taste of enhanced water.
Study shows package design plays vital role in consumer perception and shelf impact
September 5, 2013
Affinnova, Inc., a global marketing technology company that dramatically improves innovation and marketing success rates, today released its first Package Design Audit, illustrating the importance of package design, specifically in the vodka industry.
2013 Sustainability Report highlights continued progress toward sustainability goals
September 4, 2013
MillerCoors is using less and less water to brew its beers, according to the 2013 MillerCoors Sustainability Report released today. The nation’s second-largest brewer decreased water use by 6.1 percent to a record low 3.82 barrels in 2012.
Molson Canadian bring bold, iconic package design to new category
August 30, 2013
Molson Canadian recognized an opportunity to enter the cider category with a differentiated product and approach that leveraged its strength as a beer brand.
Reportlinker.com announces that a new market research report is available in its catalogue, “Beverage Packaging Market By Beverage Types (Non-Alcoholic, Alcoholic & Dairy), Packaging Types (Bottle, Can, Pouch, Carton, Draught, Bulk & Others), Material (Glass, Plastic, PET, HDPE, Metal, Paper-Board & Others) - Global Trends & Forecast To 2018.”
