A clear understanding of evolving consumer behavior helped McLean Design and new client PS Let’s Eat introduce an unfamiliar but über healthy European dairy product called German-style quark to a highly skeptical American market.
Eight O'Clock® Coffee reveals fresh new look, contemporary varieties
August 14, 2013
Eight O'Clock Coffee is stepping up its style with a momentous brand refresh this summer. With modern, sleek red packaging, tasty new varieties, and new consumer communication to be featured on air, online, and on the runway, Eight O'Clock Coffee will be taking to the coffee aisle with a fresh new look this season.
Nimbus-Online, Inc.released a white paper detailing BioNimbus, a new patent-pending technology that shows truthful human reactions to any part of a package while it is moving through a 3D virtual reality space. The ability to zero in on specific parts of something a person is viewing, and measure biological responses, in real time, marks a huge advancement in the science of optical, neural and biometric measurement.
Little Big Brands creates idea packaging for Salt of the Earth Bakery
August 8, 2013
Salt of the Earth Bakery is relaunching their artisan baked goods in fresh new structure and design worthy of these supremely delicious treats. The Bakery turned to branding partner Little Big Brands to lead the effort.
They dubbed their invention Honey Badger BBQ Sauce – inspired by a popular YouTube parody of a National Geographic program on the African honey badger – and decided to bring the product to market in a 3D package shaped like its rough-and-tough animal namesake.
Wholly Guacamole responds to customer demand with new easy-open packaging
July 31, 2013
Wholly Guacamole®, is excited to announce a new peel and serve tray package. The 8-ounce and 16-ounce trays will replace the current 7-ounce and 14-ounce squeeze bag containers, allowing consumers to incorporate more of their favorite Wholly Guacamole products into meals.
Kernel Season’s popcorn seasoning reveals new look for its crave-able flavors at summer fancy food show
July 24, 2013
The full-line packaging refresh features bolder colors and an updated logo, highlighting the irresistible flavors and high-quality popcorn products consumers have come to love and expect from Kernel Season’s. Whether it’s oil, air or microwave popped popcorn; Kernel Season’s offers a wide variety of shake-on seasonings and premium flavor enhancers to create endless, healthy snacking occasions.
The Greek Gods® kefir goes to market in package designs by the Biondo Group Inc.
July 23, 2013
Hain Refrigerated Foods, Inc., Woodinville, WA, makers of The Greek Gods® brand, and a leader in the Greek Style Yogurt category, has, as a natural extension, recently introduced a line of The Greek Gods Kefir Low Fat Cultured Milk.
All natural flavored sparkling water, Something Natural, has rebranded with a gallery-worthy new design, and a clear focus on female consumers. Something Natural once again partnered with New York design consultancy Little Big Brands to develop the evolution.