MMR’s associate director of packaging and design, Stergios Bititsios, explains why brand owners shouldn’t fear the modernization of packaging as long as consumer perceptions are considered.
Classic Foods is pushing flavor boundaries with its new line of Risi® Papas Caseras kettle-cooked potato chips seasoned with authentic Mexican chilies. The chips are packaged in bold colors to showcase their bold flavors.
Onion crunch uses existing bottles for new application
February 19, 2013
Onion Crunch is a new condiment repurposing existing packaging for a unique impact. With growing consumer demand for foods that are fresh and less processed, Onion Crunch is answering the call by adding a roasted onion flavor to any meal as America’s first kosher, pareve, and vegan crunchy onion condiment.
As sustainability continues to be on the forefront not only for natural water sources but also for bottle-to-bottle recycling, Eternal Water decided to switch to a thinner pressure-sensitive label to help lessen the environmental impact and also benefit the label’s graphic profile.