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Home » packaging design

Articles Tagged with ''packaging design ''

American crab meat company launches in Europe with packaging redesign

Clip Creative provides new look
August 28, 2013
Clip Creative, a London and Nottingham based creative agency, has unveiled its newly designed packaging for America’s largest crab meat company Blue Star Foods. Headquartered in Miami, Florida Blue Star Foods is an international company that produces premium crab meat in production facilities all over the world.
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Beware of monster package design

General Mills announces seasonal release of beloved childhood monster cereals
August 23, 2013
Just in time for Halloween, General Mills Big G Monsters Cereals are returning to store shelves for a limited time — and cereal fans are already poised and ready to stock up.
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Oregon winery launches new packaging

Packaging design targeted to younger audience
August 21, 2013
After eight years of producing wines under different labels, Oregon-based winery, Union Wine Company, unveiled a more unified branding that represents their mission: to make quality everyday wine with Oregon character, and the least amount of pomp and fuss.
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New single-serve packaging dispensing technology debuts

Barton Group, Inc. announces Squeezy Straw for licensing
August 19, 2013
Barton Group, Inc. has announced the development of Squeezy Straw™ – a new single-serve dispensing pouch with its own built-in, integral sipping straw.
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Not your grandma’s dairy

Elli Quark unveiled as a smarter dairy choice
August 15, 2013
A clear understanding of evolving consumer behavior helped McLean Design and new client PS Let’s Eat introduce an unfamiliar but über healthy European dairy product called German-style quark to a highly skeptical American market.
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Coffee brand updates package design

Eight O'Clock® Coffee reveals fresh new look, contemporary varieties
August 14, 2013
Eight O'Clock Coffee is stepping up its style with a momentous brand refresh this summer. With modern, sleek red packaging, tasty new varieties, and new consumer communication to be featured on air, online, and on the runway, Eight O'Clock Coffee will be taking to the coffee aisle with a fresh new look this season.
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If you see a puppy on a package, are you more likely to buy it?

New technology may lead to packaging innovations
August 12, 2013
Nimbus-Online, Inc.released a white paper detailing BioNimbus, a new patent-pending technology that shows truthful human reactions to any part of a package while it is moving through a 3D virtual reality space. The ability to zero in on specific parts of something a person is viewing, and measure biological responses, in real time, marks a huge advancement in the science of optical, neural and biometric measurement.
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Artisan cookies relaunch in artistic package design

Little Big Brands creates idea packaging for Salt of the Earth Bakery
August 8, 2013
Salt of the Earth Bakery is relaunching their artisan baked goods in fresh new structure and design worthy of these supremely delicious treats. The Bakery turned to branding partner Little Big Brands to lead the effort.
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3D package kickstarts new honey badger BBQ sauce

Designers conquer molding & filling challenges to create dramatic animal-shaped bottle
August 7, 2013
They dubbed their invention Honey Badger BBQ Sauce – inspired by a popular YouTube parody of a National Geographic program on the African honey badger – and decided to bring the product to market in a 3D package shaped like its rough-and-tough animal namesake.
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Guacamole brand debuts easy open packaging solution

Wholly Guacamole responds to customer demand with new easy-open packaging
July 31, 2013
Wholly Guacamole®, is excited to announce a new peel and serve tray package. The 8-ounce and 16-ounce trays will replace the current 7-ounce and 14-ounce squeeze bag containers, allowing consumers to incorporate more of their favorite Wholly Guacamole products into meals.
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