Articles Tagged with ''consumer goods packaging''

Price sensitivity and how it is affected by package design, size and shelf layout can be precisely measured using eye-tracking technology. The key data lies in measuring ”fixations” – how long one’s eyes focus on a given area of a package, sign, shelf, etc.

Developing and maintaining a clear approach to managing brand design within a CPG company can be a tough but decisively productive way to make brand design more efficient. 

When it came time to install a new packaging line, The Wine Group needed a solution that addressed reducing overall footprint, providing more accumulation and increased efficiency gains on the line.

Welcome to our Top 50 Food Packaging Companies cover story, where we bring you the biggest names in the packaged food industry.

The personal care packaging market has held its own in recent years, and is expected to continue to grow.

With products as fresh and hard-working as these, the packaging becomes all the more important

Rebranding creates a uniform packaging strategy.

International serialization, authentication, and track and trace technology services provider launches its new entry level serialization system