MetaBall Nutrition, bite-sized and nutritionally balanced snacks free from the eight major allergens, announces its rebrand and re-launch as MetaBall Energy Bites coming in June 2018. With a new look, updated taste and new flavors, the brand touts Vegan Certification, a non-GMO Certification from NSF, 10 grams of plant-based protein and less than 10 grams of sugar.
Tribe, a national leading hummus brand, has removed artificial preservatives and is relaunching the brand as clean label, emphasizing the company’s resolve in making authentic tasting hummus from real ingredients that consumers can feel good about eating.
Batch Organics has been brought to life through a new name, logo, color palette, brand typography, visual identity and tone of voice. Ragged Edge has ensured it stands out in a noisy category with the no nonsense brand proposition ‘Straight Up’.
Skratch Labs, a functional food and beverage brand, has redesigned and renamed its entire product line to create a more enjoyable shopping experience for consumers and to help them easily understand how to care for themselves and hydrate, fuel and build their bodies.
Health and wellness food company Atkins Nutrition has launched Atkins Harvest, a new sub range of carb-lite, low sugar, gluten free bars, into the U.K. with strategy, identity and packaging design by Brandon. The new range aims to move Atkins into the gluten free aisle, as the trend for healthy eating continues to sweep the U.K. and shoppers look for guilt-free snacking alternatives.
Nestlé USA announced that it has agreed to acquire Sweet Earth, a plant-based foods manufacturer based in Moss Landing, CA. Sweet Earth's portfolio spans all meal occasions, diversifying Nestlé's offering beyond its existing category leadership in meals and snacks.
It is not surprising that in our Top 50 Food Packaging Companies list, Nestlé, Tyson, JBS, PepsiCo and Mars are consistently the top names. The ongoing concern over health is a topic that frequently rises to the top of their lists. Is an increased healthy portfolio the secret to sales growth?
When current owner/CEO Wes King bought the recipe for the single flavor and rights to make the product in 2010, the nutrition, health & wellness category was growing exponentially. He realized it was time to get Tahoe Trail Bar introduced to a wider audience.
The July issue of Packaging Strategies highlights active packaging benefits; the private label boom post-COVID, staying competitive with X-ray machinery, a new OpX column, how factory of the future solutions unlock equipment efficiencies, expanding business with new product development and a household care company who believes it’s humor and sustainability that make the brand.