The popularity of tattoos has been increasing during the last ten years, driven by social media, popular culture and a revolution of values supported by Millennials and Gen Z .
The Daria’s Best line of Russian cottage cheese pancakes needed packaging that conveyed a traditional heritage but with a look that grabbed the attention of a market unfamiliar with the product.
This Way Up, a London-based design agency specializing in better-for-you food and beverages, has created the branding and packaging for “flexitarian”-focused new plant-based cheese range, Nurishh.
August 17, 2021
Groupe Bel reached out to This Way Up following the agency’s success designing for healthier food and drink brands like Danone and Marmite.