Social media influencer, Emma Chamberlain's Gen-Z coffee brand is launching a festive flavor in celebration of the brand's second anniversary.

Brooklyn + Bailey McKnight's new brand, itk, is a line of dermatologist-tested, community-created and wallet-approved skincare essentials exclusively at Walmart.

Organic vintner unveils carbonated cans, to further leadership in premium wine.

The maple syrup cola will only be available through the #ShowUsYourStack program on Instagram and Twitter.

CPG giants are looking to increase consumer social sharing—but how do they stand out in a crowded marketplace?

This two-step process breaks down the options to create a packaging that stands out and creates an enjoyable experience with consumers.

Recently, numerous major brands and CPGs decided to take their convictions to social media … by boycotting. Coca-Cola, Levis, Unilever, Pepsi, Best Buy, Hershey, Diageo, Verizon and many others have halted advertising on Facebook — with some going even further by nixing ads on Instagram and Twitter as well.

From a branding perspective, especially brand naming, Cheerios is brilliant. It’s a suggestive name that gives you a hint of what you’re about to experience: cheery Os. The funny part is that wasn’t the original name.

Social media is crowded. With six billion users combined on Facebook, YouTube, Instagram and Twitter, brands are not only competing with each other, but with their target audience’s family and friends. How do brands develop content that stands out among the tremendous amount of traffic on social media? How can your brand stand out?