Suppliers are increasing the intelligence of cartoning systems to better handle lighter weight or recycled-content cartons while also easing rapid changeover.
A tremendous outburst of creativity in packaging has happened over the last several years. Retailers, their supplier partners and, especially, packaging companies should take advantage of the many innovations that not only improve product usage but also make them more salable. However, everyone in the supply chain should be careful to obey the disciplines imposed by the shelf environment as they enjoy the fruits of the designers’ inventiveness.
Consider the packaging materials, shapes, flavors and benefits offered by today’s non-alcoholic beverages. (Four materials) X (10 shapes) X (20+ flavors) X (20+ benefits) = at least 16,000 options in convenience stores alone.