The craze for a "subscription for everything" may make you think just having a great subscription box idea is the winning recipe, but there's a lot more to it. Consumers aren't just interested in a box's products but aspects like its delivery cycle, quality assembly and optimal return policy. Here are four mistakes you should avoid when starting a subscription box service.
Regardless of where companies currently stand on the sustainability spectrum, there is always room for growth — and certainly the demand to support it. As consumer awareness of sustainable brand practices grows, there are some considerations that companies must make to catch up or stay ahead of the curve.
Consumer-forward trends and innovative packaging designs are shaping the ever-changing wine and spirits beverage market. There is a significant opportunity in the premium and above segments in North America.
With the emergence of the Industrial Internet of Things (IIoT), packaging original equipment manufacturers are finding significant opportunities to improve the operation of pneumatics technology, helping users boost energy efficiency, enhance safety and cut downtime and maintenance costs.
Poor packaging leads to lost sales and revenue. And, it’s no mystery why. As awesome as your product might be, it’s the packaging that does the selling. So, don’t let poor packaging undermine your sales.
Investment in innovation by surface effects specialists continues to bring highly innovative, eye-catching features, which incorporate advanced optical technology, to the world of luxury and brand packaging.
Experiential marketing is key to bringing your brand to life. By exploring dimensions that aren’t possible in standard packaging, you can truly display your brand’s ethos with experiential marketing and packaging.
Trends around the world are moving fast and changing how we live and interact with the world. Brands will need to understand how these trends will impact their ability to do business and find solutions to adjust.
In this issue of Packaging Strategies we have the annual Packaging Outlook, covering flexible and rigid plastics, glass, metal cans, paperboard and corrugated, as well as packaging machinery & automation and packaging design. Also covered is the trend of less is more in beverage branding, how dispensers can make or break a brand experience, one conveying company that’s setting the bar in vertical farming, a dairy manufacturer that moved to plant-based products and more. Enjoy!