Beer/Wine/Spirits Packaging - Articles - Page 14

Brand Packaging: Marketing

Make Your Product Packaging Your Best Marketing Tool

It’s more than just protecting the product inside.

September 30, 2020

Product packaging’s sole purpose originally was to protect the product inside. Over the years, packaging has also doubled as a marketing tool — packaging design now plays a vital role in consumers buying decisions.

Fresnels Innovations Introduces New Generation of Folding Carton Technology

Fresnels Innovations Introduces New Generation of Folding Carton Design

September 29, 2020

Featuring advanced proprietary 3D imagery and created from advanced print and design materials, the award-winning POSEIDON box can feature as the centerpiece of a luxury brand strategy.

Budweiser Commits to Brewing Industry Scholarship Program for Black Students

September 23, 2020

Anheuser-Busch, the leader in American brewing, and flagship brand Budweiser are proud to announce the UNCF Budweiser Natalie Johnson Scholarship, which provides annual monetary awards for students pursuing STEM majors applicable to careers in brewing.

Global Beer Brands Rethink Direction

Tom Newmaster

September 9, 2020

Your favorite beer may not be what it once was. It’s now a division of a worldwide beverage corporation. “Bud” of St Louis is now Anheuser-Busch InBev NV (AB InBev) of Anderlecht Belgium. Coors of Golden Colorado is now Molson Coors EH. In a series of complicated mergers and acquisitions their brands now include Coors, Molson, Miller Brewing and Sharps’s Brewery of Cornwall, U.K.

Spotlight Feature

What Does Your Labeling Say?

Labels communicate to consumers about your brand — be it a recycling claim, nutrition benefits, or how the product can be used.

Kristen Kazarian

September 4, 2020

We look at the total package, including the label, to identify problems with consumer engagement. Recyclability and sustainability paired with a nice design at low cost are just a few benefits brands and converters look for. Below, we find a few recent label offerings that just might fit the bill for the future of labels.

Cheez-It and House Wine Offer the Perfect Pairing

August 28, 2020

Made with 100% real cheese, Cheez-It White Cheddar crackers pair perfectly with the crisp, refreshing flavor of House Wine rosé — all in one convenient package.

Shoppers Seek Products to Lift Mood and Satisfy Cravings Study Shows

July 22, 2020

Behavioral research firm, InsightsNow, is sharing research focusing on consumer motivations and shopping behavior during the current pandemic. This wave of the ongoing study, “COVID-19 Tracker on Clean Living Behavior,” delves into insights regarding consumer lifestyle disruption and the impact on interaction with brands.

Johnnie Walker Black to Be Packaged in Paper-Based Bottle

July 22, 2020

Diageo, maker of Johnnie Walker, Smirnoff and Guinness, created the first 100% plastic-free, paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker, the world's number one Scotch Whisky, in early 2021.

Navigating Covid-19 As an Online Store Business

5 Insights on How to Perfect Your Online Store’s Fulfillment.

Will Schneider

July 15, 2020

Now more than ever, ecommerce businesses must play a leading role in enhancing customer experience, protecting employee interests while taking the center stage in global economic recovery. That cannot happen without a well-oiled fulfillment and logistics machine.

Advertisers Put Stop to Social Media Advertising in July and Forward

June 29, 2020

Major brands, including Bailey’s, Smirnoff vodka, Coca-Cola, Levis and Unilever join a growing movement of big brand advertisers against the failure of social media platforms to control the publication of hateful and misleading content.