New hand-brewed alcoholic kombucha brand Brewhaha launches with category-defining brand and packaging identity by drinks design specialist Denomination.
In the next year, the consumer packaged goods (CPG) landscape will drastically change as brands evolve their strategies around digital channels, sustainability, collaboration and loyalty. Cutting across each of these initiatives is a need to innovate smarter and faster.
From fragmented thinking, to out of date infrastructures and poor processes, there is a long list of reasons why supply chains can become unsustainable. But, according to a luxury packaging provider, digitalized data is set to transform the industry in a big way.
For years, fiber lasers have been a mainstay in the electronics, automotive and aerospace markets with their ability to produce alphanumeric text on the surfaces of hard plastic and metal parts. Now, fiber lasers are gaining a foothold in consumer packaged goods (CPG) manufacturing.
Global brewers should see 5%-10% drop in can costs for 2020 as a result of declines in previously high aluminum prices after they had been a drag on profits for brewers in past two years; brewers in U.S., Western Europe, Japan set to benefit most.
The new dual-layered labels are designed to be peeled back, unveiling an inside layer of colorful artwork that is unique to each wine, in addition to surprise phrases on the inside of the peel-away label share contemporary Italian expressions, translated into English.
Investment in innovation by surface effects specialists continues to bring highly innovative, eye-catching features, which incorporate advanced optical technology, to the world of luxury and brand packaging.
Experiential marketing is key to bringing your brand to life. By exploring dimensions that aren’t possible in standard packaging, you can truly display your brand’s ethos with experiential marketing and packaging.
Trends around the world are moving fast and changing how we live and interact with the world. Brands will need to understand how these trends will impact their ability to do business and find solutions to adjust.
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