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With the aim to provide unique experiences and enhance personal engagement with consumers, HP Inc. collaborated with Coca-Cola to bring the famous "Share a Coke" campaign to India. 

Consumers and the industry play vital parts in keeping waste out of oceans. The International Bottled Water Association (IBWA) is recognizing World Oceans Day today, June 8, by highlighting the industry’s reduction in plastic use, and educating consumers about ways they can help keep waste out of our oceans and litter off our shorelines.

Firefly’s revitalizing botanical drinks just rolled out a rebrand. Work by B&B studio comes off the heels of the limited edition bottle for Superfly, a botanical blend developed in collaboration with celebrated mixologist Mr. Lyan. The inventive design for Superfly saw the Firefly logo disappear from the front of the pack and the introduction of botanical illustrations across the bottle.

House Wine is releasing new, limited-edition Rainbow Rosé Bubbles cans to celebrate and support LGBTQ equality. Between May 1 and August 31, House Wine will donate for every case sold of the Rainbow Rosé Bubbles cans to the Human Rights Campaign (HRC), America's largest organization working for lesbian, gay, bisexual, transgender and queer equality.

Manufacturer of the innovative multi-packing solution WaveGrip will introduce its latest entry level applicator as part of the Palmer Canning Systems stand at the Craft Brewers Conference in Nashville, Tenn, April 30-May 3, 2018. Designed for low-volume producers, the G1 Auto can create multi-packs of 4, 6 or 8 cans, with automatic pack separation at speeds of up to 100 cans per minute.

More than 3 in 5 Americans (63 percent) say bottled water (still and/or sparkling) is among their most preferred beverages, followed by coffee (62 percent), according to a new Harris Poll survey. Nearly all Americans (94 percent) believe that bottled water is a healthier choice than soft drinks, and 93 percent say bottled water should be available wherever drinks are sold.

PepsiCo has just launched bubly, a new sparkling water with an upbeat and playful sense of humor to shake up the sparkling water category while keeping it real with no artificial flavors, no sweeteners and no calories.