Mountain Dew has launched a special edition can featuring fluorescent inks in the Middle East. The ultra-bright green color is designed to attract consumer attention and boost sales in the hot summer season.
Cincinnati-based Braxton Brewing Co. reshapes the hard seltzer scene with a new variety that makes an adult-friendly beverage crafted with pure Kentucky artisan water, only 100 calories and two grams of carbs.
General Mills is hoping pet food will help it fight lagging cereal and snack sales. The company said that it plans to double distribution of Blue Buffalo pet food items in the food, drug and mass market channel, including grocery, drug stores and big box retailers.
Coca-Cola Co., is taking a minority stake in Iris Nova, the company behind a cashierless New York City store where customers pay for drinks via text message. This gives Coca-Cola a window into a brand that has picked up customers outside of traditional retail channels, using social media and direct-to-consumer sales to drive growth.
Liviko Group wanted to develop Vana Tallinn Wild Spices, the first line extension product since the rebranding. The brand turned to Appartement 103 for the design.
For the beverage industry, the power of packaging has never been more important — new entrants into the space can literally live or die by it. With the global marketplace becoming more crowded, the opportunity to get noticed on-shelf or online is more competitive than ever.
The World Packaging Organisation has announced the 189 winners of the WorldStar Packaging Awards 2019. The three countries most awarded are Japan, with 26 awards for the second year running, followed by Turkey, taking 22 and China, 21.
Vertical startup integration is a turnkey project where a new end-of-line, or multi-machine system, is integrated and Factory Acceptance Tested (FAT) offsite before being disassembled, transported and reassembled at the end-user location.
With medical and/or recreational use of cannabis being legalized, we asked: Is your business diving into the cannabis market? Survey responses suggest that 37 percent are getting into the sector, with an additional 21 percent planning to add it to their business in the future.
Silgan is holding a Free Closures for a Year contest. The company will evaluate new product concepts of all food and beverage categories using their stock closures. Three finalists will receive Free Closures for a Year as well as process consultation and a complimentary package evaluation.