New Packages Stories

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French food producer Lesieur’s shelf-stable spreads launch in April.

New water flavor from Kraft Foods is bottled in a unique teardrop-shaped plastic container. 

A package for Hershey’s Kisses marketed in Mexico can turn into a stand-alone picture frame after use.

AriZona Beverages relaunch switches from clear glass to blue PET bottle.

A type of PET bottle originally intended for Bordeaux wine is being used by an importer of Mexican olive oil.

Doritos elicits consumer interaction to determine which flavor, in a contrasting black and white design, stays on store shelves.

Barrier trays are used by French food manufacturer for its premium ready meals.

The Pop Up Bowl turns into a ready-to-serve, free-standing bowl for easier snacking, sharing and clean-up.

Mariani Packing Co. debuts micro-hook reclosure on all stand-up pouches of its dried fruit.  

Active Packs, the lunch kits from Armour-Eckrich Meats LLC, have been repackaged to convey wholesomeness in a manner both playful and informative.