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With 63% of marketers intending to increase their influencer marketing budget within the next 12 months, there is more evidence to showcase just how impactful influencer campaigns really are.

We published our 2020 Packaging Outlook at this time last year. And, well, the timing of that couldn’t have been worse. This thing that shall not be named really started affecting the world shortly thereafter.

A package redesign of HI-CHEW has earned the candy a 2020 Global Nielsen BASES Design Impact Award, an award that recognizes impactful package redesigns in the consumer packaged goods (CPG) space.

According to a report from Zion Market Research, the global cannabis edibles market was valued at approximately USD 2,376 million in 2018 and is expected to generate around USD 11,564 million by 2025, at a CAGR of around 25.4% between 2019 and 2025.

Long before coronavirus took over our newsfeeds, there was climate change. And, although the former is posing a significant threat to our livelihoods right now, the latter is still set to cause devastating damage in the future unless we begin to take action.

Flexible Packaging spoke with Sumeet Kumar, director of strategic marketing, Davis-Standard Converting Systems, to gain insight as to what’s happening in automation as well as for advice to becoming more automated.

The 2020 Walpole Yearbook forecasts the future of British luxury, with essays from Esquire’s Alex Bilmes, The Economist’s Daniel Franklin, Lydia Slater of Harper’s Bazaar and other leading luxury commentators, as well as stories from 60 Walpole member brands.

As consumer demand for sustainable products continues to grow, brand value is increasingly linked to sustainability. For example, a 2019 survey by Accenture found that 83% of consumers believe it is important or extremely important for companies to design products that are meant to be reused or recycled. Sustainability has clearly moved up in the rankings of what consumers want.

The two principal purposes of packaging are to protect the product it carries and the consumer who buys it, and to market that product to purchasers, both directly and indirectly.