In recent decades, packaging technologies continuously improve to combine optimum product protection with highly efficient processes. One factor has gained importance within the last few years: The environmental impact of packaging.
Sustainability is more than a trend; it’s a call to action, and one that consumers across the globe are becoming more involved in, pushing brands to set goals that help reduce climate change by 2030.
A recent report by Packaged Facts estimates the overall U.S. pet food and treats market at $39 billion in 2020. Given the increase in pet adoption in 2020, seasoned and new pet parents alike are seeking the best options for their four-legged companions.
Brands have to evolve their offering to align with current needs, which currently means community mindedness as well as being responsive to uncertainty.
Months from the start of the COVID-19 pandemic, there appears to be widespread transition on the part of brands: leading away from a “hunker down” mentality centered on protecting availability, and instead moving toward a prolific period of new product development and fresh marketing strategies.
Amelia Neate answers influencer marketing’s billion dollar question.
March 22, 2021
With 63% of marketers intending to increase their influencer marketing budget within the next 12 months, there is more evidence to showcase just how impactful influencer campaigns really are.
We published our 2020 Packaging Outlook at this time last year. And, well, the timing of that couldn’t have been worse. This thing that shall not be named really started affecting the world shortly thereafter.