Marketers have done a pretty good job training consumers to recognize visual signals on packaging. Green indicates freshness, white cues purity, hand-rendered typography means a product is “artisan” and so on. But what happens when most consumer packaged goods companies play by the same rules in the packaging playbook? It’s a recipe for uniformity.
As the use of personal protective equipment (PPE) grows to slow the spread of the coronavirus, the amount of litter and trash has increased. SWANA urges Americans to dispose of these materials properly and recycle right during this pandemic.
Colgate-Palmolive to ramp up soap production at five factories to donate 25 million bars of soap in special packaging with proper hand-washing instructions as part of WHO's #SafeHands campaign. The brand will also donate US $20 million in products to nonprofits.
As the world continues to grapple with the deadly coronavirus and social distancing guidelines extended through April 30th, a growing number of retailers are using the same technology that has helped with crowd control during holiday shopping to limit potential exposure to COVID-19 for consumers and employees.
ecoCombo™ compliments Rohrer’s ezCombo™ program and offers a new way for retail brands to make sustainable packaging choices in their blister packaging.
Five Dow sites are expected to produce more than 200 metric tons, equivalent to more than 880,000 8-oz. bottles of hand sanitizer, which will be
donated to local health systems and government agencies.
Income elasticity analysis reveals that adidas, Nike, LVMH and Groupe Danone have higher Coronavirus (COVID-19) risk exposure among select FMCG companies, while Kraft Heinz and Kimberly-Clark, which are less dependent on discretionary spending, appear to be less exposed.
Coty Inc. has started producing hydro-alcoholic gel, which is used as hand sanitizer, to help combat the COVID-19 virus. The products are free of charge and are being distributed to medical and emergency services staff who are facing shortages due to the fast-spreading COVID-19 virus.
Metsä Board has announced the winners of its international packaging design competition. This year, sustainability and the dual role of packaging played a strong role among the participating designs.
RSS
