Personal Care Packaging

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Social media is crowded. With six billion users combined on Facebook, YouTube, Instagram and Twitter, brands are not only competing with each other, but with their target audience’s family and friends. How do brands develop content that stands out among the tremendous amount of traffic on social media? How can your brand stand out?

The Institute of Packaging Professionals has chosen 27 winners across 17 categories in this year's award program, including a student awards. 

The U.K.’s original hand-gel line, Carex, is relaunching with a holistic 2D and 3D redesign by brand and packaging design agency PB Creative.

Precise Packaging, a premier value-added strategic partner offering complete product solutions from formulation development to product design, compounding, filling, labeling, packaging and more for aerosol and liquid products, recently added a new aerosol production line to its 120,000 square-foot facility.

Berry Global's new 100% recyclable BioPET bottle is made from plant-based materials, including sugarcane. Made from PET-30, 30% (by weight) of the bottle’s resin comes from plant-based renewable resources.

In the end, not everything ends up where it should with an online shipment, and there is a lot of waste involved. It’s also a problem Amazon is aware of, and is seeking to rectify by pushing its vendors to use recyclable packaging materials certified under Amazon’s Frustration-Free Packaging program.

The global packaging adhesives market is projected to register a CAGR of over 5 percent in terms of value during the forecast period 2017–2026. The first five-year cumulative revenue is projected to be U.S. $40,237.5 Mn, which is expected to increase over second five years.

Looks do count when it comes to presentation of a product. An item that catches the eye on a shelf has a stronger chance of being purchased by consumers. Here we go over the importance of packaging and presentation for a product.