It’s no secret that brands, regardless of industry, are constantly exploring new ways to incorporate sustainability into their products or business models. But there are still plenty of surprises coming from consumers when it comes to buying eco-friendly products.

In the competitive retail space it is imperative for brands to stay on top of evolving trends and consumer behavior. Thanks to technology, businesses have access to greater freedom and flexibility, enabling them to optimize packaging for a better customer experience.

Berry Global Group Inc. has completed its acquisition of RPC Group Plc. The combination of Berry and RPC creates a leading global supplier of valued-added protective solutions and one of the world’s largest plastic packaging companies.  

Lululemon, known for its women’s athletic apparel, is venturing into new categories to expand its business including a line of personal-care products.

Tikun Olam has launched Tikun Hemp, its first hemp-based product line that includes broad-spectrum CBD tinctures, topicals and softgel capsules.

Martha Stewart is working with Canopy Growth Corp. to develop cannabis-related animal care, cosmetic and food products, the lifestyle guru said.

Warburg Pincus, a leading global private equity firm, has agreed to acquire Pregis LLC from Olympus Partners.

Origin Pharma Packaging has launched sister brand Lifestyle Packaging, which designs and manufactures glass and plastic packaging; caps, closures and accessories; and measuring devices for the following consumer products and more.