What do you want to be remembered for? How will you tell your story? Why do you exist? This is the type of introspection expected, not of humans, but of brands in today’s marketing landscape.
The dynamic of fast fashion, where customers expect to see something new from their favorite brands on an almost weekly basis, has impacted the color cosmetics industry. Even for large companies, the lead time from product development to launch has gone from two years to less than three months.
Springtime seems to be prime time for industry conferences and association meetings. Over the last few months I have been able to attend just a fraction of these events—but enough to get a feel for some of the hot topics facing consumer packaged goods companies and their packaging suppliers.
ButterflyCannon has rejuvenated the packaging of the No7 Lift & Luminate franchise, following the successful launch of its redesigned anti-aging serum in 2016.
Bringing together both folding carton manufacturers and industry technology suppliers, the community will help PPC members explore new digital technologies and understand the growing trend toward low-volume orders.
SGK, a division of Matthews International Corp., and a global brand development, activation and deployment provider has been honored with seven Gold, Silver and Bronze Vertex Awards for private brand package design.
HFactor, a functional water that caters to the health, wellness and lifestyle needs of active consumers, announces a complete redesign of its packaging.
RSS
