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Home » Topics » Brand Packaging

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Berlin Packaging Uses Color Psychology to Differentiate Packaging

Scott Jost
March 3, 2015

White is right for Weiman's product relaunch.


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crown

Easy-Open Orbit Cap Helps Consumers of All Ages

March 3, 2015

The easy-open aspect of the closure can be promoted on the packaging.


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editor headshot laura zielinski

In Brand Recognition, the Eyes Have It

Laura Zielinski
Laura Zielinski
March 3, 2015

Color on packaging has a huge influence on shoppers.


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cpg company

A CPG Company's Hardest-Working Employee

Kaylor Hildenbrand
March 2, 2015

Is your brand minimizing its most valuable player unknowingly?


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Thinfilm OpenSense

Thinfilm Introduces OpenSense Smartphone-readable Label

Benefits include enhanced product security and rich consumer engagement.
March 2, 2015

The technology provide smartphone-centric NFC readability before and after product opening.


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Rejuvenate

TricorBraun Helps Rejuvenate Introduce Cleaning Products into Mass-Market Retailers

Rejuvenate Home is targeted specifically at the cost-conscious consumer.
February 27, 2015

Originally sold through QVC, the line is now carried in major stores.


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Red Brick evercan

Red Brick Brewing Company Adopts Novelis evercan Packaging

The brewery has also partnered with Novelis on a closed-loop recycling system for the used cans.
February 26, 2015

Georgia’s oldest operating craft brewery will now offer its beer in aluminum cans made from evercan material.


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brand packaging news graphic

Strong Gains Achieved In Improving Carton Recycling Infrastructure

Fifty-three percent of U.S. households now have access to carton recycling.
February 26, 2015

Cartons have proven to be a sustainable packaging solution that is growing in use for a variety of food and beverage products.


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Little Butterfly

Smooth Wood Caps for Luxury Baby Skin Care Range

The PEFC-certified caps are stained a soft pastel green.
February 25, 2015

The wooden caps made by Technotraf Wood Packaging help reinforce the brand's natural credentials.


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Heineken

Bulletproof Designs New Packaging for Heineken

The design celebrates the brand’s sponsorship of the 2015 UEFA Champions League.
February 24, 2015

Two iconic brands were carefully fused across the packaging and visual identity system.


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    Sponsored byInline Plastics

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    Packaging Trends Shaping 2026: Where Trust Is Won

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