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Home » Topics » Brand Packaging

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imagination at the core of branding

Imagination at the Core of Branding

November 9, 2014

Luxury limited-edition branding brings Bombay Sapphire distillery to life.


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bran renew

Good Grooming: Haircare Line Debuts Polished New Look

November 8, 2014

The redesign helps Satinique stay relevant, contemporary and fresh.


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gift

Upping the Ante on Luxury Packaging

Charles G. Biondo
November 7, 2014

How customers perceive products depends on the package presentation.


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grolsch

Grolsch Premium Lager's New Bottle

November 6, 2014

The new glass bottle echoes the iconic design the brand is known for.


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Glass Packaging Institute

Glass Packaging Institute Announces 2014 Clear Choice Award Winners

The glass-packaged products are recognized for innovation, design and shelf-appeal.
November 6, 2014

Eleven CPG companies were recognized for their achievements in creating innovative glass packages with shelf impact. 


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label design

How Strong Will Your Label Redesign Be?

Make the most of the nutrition label makeover!
Mike Wencel, Sr.
November 5, 2014

Now is your chance to make the most of the nutrition label makeover on your packaging.


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digital cutting

Digital Cutting and Creasing Technology

November 4, 2014

Digital technology turns post-print finishing into a value-adding process.


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consumer insight graphic brand packaging

Employment and Occupations - November 2014

November 4, 2014

This month in Consumer Insight, we focus on careers and level of success in them.


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tetraPak

Small Box Stores are Big Again: Brand Implications

November 3, 2014

What does this mean for food and beverage makers as companies open smaller stores?


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creating desire

Creating Emotional Lightning to Drive Brand Desire

Jean-Pierre Lacroix
November 1, 2014

Brands that do so defy the laws of commoditization.


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