Redesigned Packaging for Tang Boosts Product Popularity September 1, 2014 The new packaging connects the brand with a new generation of consumers. Read More
Design Packaging with Depth Laura Zielinski September 1, 2014 Impact consumers at shelf by putting some passion into your branding and package design. Read More
Standing Out From the Crowd at Shelf Pamela Long September 1, 2014 Thinking unconventionally, understanding needs and looking for opportunities set your brand's package design apart from the rest.Read More
Boulangerie Grissol Artisanal Baguettes Transition to Flexible Bag The brand wanted to move from a traditional bag-in-box format to a flexible stand-up bag. August 29, 2014 According to the company, retailers like the premium look, and consumers love the reseal feature.Read More
Wall’s Lipton Crush Freezie Tube Unilever brought together two household names to create a new way of hydrating. August 26, 2014 The brand needed to embrace a strong, vivacious personality and appear more indulgent than its competition. Read More
PMMI Study Details Beverage Packaging Trends and Demands Respondents identify packaging as the primary means for communicating brand values to consumers. August 22, 2014 The research reveals opportunities and challenges of the beverage packaging industry.Read More
Glayva Whisky Receives New Bottle Designs The packaging works to convey the variety of flavors that give Glayva its unique taste. August 12, 2014 The bottles feature a refreshed label.Read More
Sun-Powered Inks for Label Industry Launched Durable Sunlight Inks turn on rapidly and repeatably and offer a broad color spectrum. August 6, 2014 The photochromic inks can be used on paper, film and pressure-sensitive labels. Read More
Aqua Chem Pool Care Products Get New Design August 4, 2014 The brand refreshed its packaging to make the shopping experience easier for consumers. Read More
Single-Parent Households - August 2014 August 4, 2014 This month in Consumer Insight, we focus on single parent householdsRead More