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Home » Topics » Brand Packaging

Brand Packaging
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tang

Redesigned Packaging for Tang Boosts Product Popularity

September 1, 2014

The new packaging connects the brand with a new generation of consumers.


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editor headshot laura zielinski

Design Packaging with Depth

Laura Zielinski
Laura Zielinski
September 1, 2014

Impact consumers at shelf by putting some passion into your branding and package design.


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Standing Out From the Crowd at Shelf

Standing Out From the Crowd at Shelf

Pamela Long
September 1, 2014

Thinking unconventionally, understanding needs and looking for opportunities set your brand's package design apart from the rest.


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Boulangerie Grissol Artisanal Baguettes

Boulangerie Grissol Artisanal Baguettes Transition to Flexible Bag

The brand wanted to move from a traditional bag-in-box format to a flexible stand-up bag.
August 29, 2014

According to the company, retailers like the premium look, and consumers love the reseal feature.


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Lipton Crush

Wall’s Lipton Crush Freezie Tube

Unilever brought together two household names to create a new way of hydrating.
August 26, 2014

The brand needed to embrace a strong, vivacious personality and appear more indulgent than its competition. 


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brand packaging news graphic

PMMI Study Details Beverage Packaging Trends and Demands

Respondents identify packaging as the primary means for communicating brand values to consumers.
August 22, 2014

The research reveals opportunities and challenges of the beverage packaging industry.


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Glayva

Glayva Whisky Receives New Bottle Designs

The packaging works to convey the variety of flavors that give Glayva its unique taste.
August 12, 2014

The bottles feature a refreshed label.


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Sunlight Inks

Sun-Powered Inks for Label Industry Launched

Durable Sunlight Inks turn on rapidly and repeatably and offer a broad color spectrum.
August 6, 2014

The photochromic inks can be used on paper, film and pressure-sensitive labels. 


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aqua chem pool care products

Aqua Chem Pool Care Products Get New Design

August 4, 2014

The brand refreshed its packaging to make the shopping experience easier for consumers.


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consumer insight graphic brand packaging

Single-Parent Households - August 2014

August 4, 2014

This month in Consumer Insight, we focus on single parent households


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