Brand Packaging

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Ever heard the quote, “Good artists borrow, great artists steal?” Apparently, Picasso might have said this back in the day, but the true source is lost somewhere in history.

Over the past decade, private labels have travelled the long road from neglected stepchildren to central components of many retailers’ business strategies.

If we listen and watch closely, consumers will tell us many of the things we need to know when it comes to creating great packaging.

So many retailers are at a standstill. They often blame it on a sluggish economy. However, is that really the problem?

In honor of our private label issue, BRANDPACKAGING sits down with branding cohort Christopher Durham to discuss the lay of the retail brand land.

Since 1998, New York-based Sprigs, an established accessory house, has had the mission of enhancing life by melding style and function into products of unique design.

Ulta has introduced a new line of grooming tools for men.

International design consultancy P&W has designed a range of gelato and sorbet for Fresh & Easy Neighborhood Market.

The functional and aesthetic appeal of swirl filling continues to win over brand owners around the world, according to Mega Airless, one of the world’s largest airless-only packaging companies.

Universal Music Canada and Crystal Head Vodka have joined forces with The Rolling Stones to create an exclusive, limited-edition Rolling Stones 50th Anniversary Gift Set.