Brand Packaging

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Elements such as two-dimensional holograms and in-label watermarks and threads help brand owners create clear marks that can assure consumers.

Pooki’s Mahi is one of two dozen products that will fill celebrity swag bags at the annual event for excellence in television.

The transaction is expected to close late September. 

You’d think that when it comes to sports and outdoor merchandise, packaging would pack a punch.

Whenever I hear the word “nostalgia,” an image of grumpy old Archie Bunker and his dowdy wife Edith sitting on their musty old furniture in their Queens house singing “Those Were the Days,” pops into my head.

First mover or fast follower? In the package design industry, choosing between these two options is often a terrifying task for even the most seasoned marketers and packaging managers.

Today, we see more and more brands resorting to tactical branding solutions to drive consumer interest and, ultimately, sales. It begs the question: Is this a healthy long-term strategy?

SEVENTEEN On The Spot Foundation’s formula is housed in a Yonwoo airless barrier tube, developed by cosmetic packaging provider Quadpack.

Orangina-Schweppes France is expanding the package portfolio for the classic juice drink Oasis with the launch of P’tit Oasis in a new 200-ml Air Aseptic package by Ecolean.

Salt of the Earth Bakery, founded by husband and wife Haskel and Alexandra Rabbani, has relaunched its artisan baked goods in a fresh new structure and design worthy of these supremely delicious treats.