Home » Topics » Brand Packaging

Brand Packaging
RSS

A Brush with the Divine

Mike Furey Shannon Payne Arman Sadeghpour

September 1, 2012

Dental care goes heavenly: chocolate toothpaste with a package design fit for deity.

Fan Club

Laura Zielinski

September 1, 2012

One bold brand caters to its customers with powerful design.

The Two Secrets of Brand Extension Success

How fit and leverage can help you EXCEL where others fail.

John Parham

September 1, 2012

When they win over consumers, brand extensions offer big rewards: more revenue, more distribution and better name recognition.

Ironing Out The Kinks

Laura Zielinski

September 1, 2012

Consumers were at the heart of the packaging redesign for the Feosol brand of iron supplements.

The Bottom Line

September 1, 2012

Founded in April of 2002, Ocado is the only dedicated online supermarket in the U.K. and the largest dedicated online supermarket by turnover in the world, according to the online grocer.

NorthPak and SouthPak Container Combine

The sister offices merged to better meet customer needs.

September 1, 2012

The new name for the combined company is Pipeline Packaging.

Package Design Missing the Mark?

Stergios Bititsios

September 1, 2012

A well-designed package is worthless if it doesn’t reach the right consumers.

Website Allows Blind to 'Read' Package Labels

August 29, 2012

Horizons for the Blind provides access to comprehensive information on more than 400,000 consumer packaged goods products.

A Brand Millennials Love as Much as Apple: Trader Joe's

August 22, 2012

What makes the brand so appealing? Quality and attention to detail elevate the quirky specialty retailer.

America's Most Topped Cracker Brand Says It's Okay to Go 'Topping-less'

August 22, 2012

A new campaign from Triscuit seeks to make amends with "angry satisfied" customers who have discovered that a Triscuit can be great "topping-less."

Morris Packaging to Build $61 Million Flexible Packaging Facility in Kentucky

Announcing the Inaugural Recipient of the Steve Fairfield Memorial Award

305Sixto Digipack Touts Digital Short-Run Flexible Packaging

Events

May 20, 2025

The Converters Expo brings together converters of paper, film, plastics, and nonwovens with industry buyers, specialists, and suppliers. Join us at Lambeau Field for a day of education and connection with industry peers. Find new manufacturing partners, discover the most up-to-date testing and prototyping equipment, network with like-minded industry professionals, and learn the latest in printing and packaging.

Facebook | LinkedIn

View All Submit An Event