Articles by Kristen Kazarian

Have you been bitten by the ecommerce bug?

Automation is big these days – the simpler, faster, more cost-effective and compact it is, the better off the line will run. Or will it? Thankfully, there will always be a need for packaging line workers.

Aseptic packaging is growing by leaps and bounds – and it’s no wonder. Aseptic packaging is made to be convenient – it is portable and lightweight, which is a big consumer draw.

Filling and closing has become more flexible, more compact and somewhat confusing. Should you buy the hype? The machinery has two jobs: Filling a pouch, bottle, carton, vial or the like and then closing it – by sealing, capping or otherwise.

In the personal care space, most consumers stay to the tried and true; however, these products are readily available on an e-commerce platform, and staying committed to the brands bought in-store is not the same as commitment to retailers or sites.

There are ways to design a package that will look even better on the shelf or at a point of sale display. Does it matter? 

As consumers seek more sustainable and transparent packaging, brands are working hard toward appeasing them, as well as adhering to industry regulations and creating a package design that stands out on shelf. So how can you handle it all?

With high-impact graphic designs, packaging structures tipping the scale of cool, and innovative closures that do much more than open and close the pack, you might call it the Twilight Zone of packaging. So are we choosing what is new and unique just to stand out - and if so, does it work?