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Home » Authors » Rick Barrack

Rick Barrack

Rick Barrack, chief creative officer/partner, is the lead creative force and one of the founding partners of CBX, where he is responsible for inspiring, directing and motivating the company’s creative teams to develop powerful design solutions. He has close to 20 years of experience in corporate identity and consumer brand identity design, and has led major design initiatives for companies such as IBM, Hewlett Packard, Petro-Canada, ExxonMobil, Johnson & Johnson and Del Monte Foods. Contact Rick at rick@cbx.com.
Articles

ARTICLES

Is Water Having an Identity Crisis?

Branding New Product Sensations in Exciting Ways

Is Water Having an Identity Crisis?
Rick Barrack
September 11, 2014
No Comments

No longer plain: Interesting branding and packages up the ante on intriguing water offerings.


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old picture old man

Nostalgic Packaging: Those Were the Days

Why “something old is new again” works every time with design.
Rick Barrack
September 4, 2013
No Comments

Whenever I hear the word “nostalgia,” an image of grumpy old Archie Bunker and his dowdy wife Edith sitting on their musty old furniture in their Queens house singing “Those Were the Days,” pops into my head.


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BP1012_PlasticSurgery_Img1_F.jpg

When Brands Get Plastic Surgery...

Rick Barrack
October 1, 2012
No Comments

The other night, I was reading a marketing article in bed about the new Twitter logo when I looked over to see my wife reading a “before and after” plastic surgery article in US Weekly.


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Recession Proof!

Rick Barrack
June 26, 2009
No Comments
Packaging that gets you through the economic downpour.
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We ring in the new year with features in the January issue including our Top Packaging Innovations in 2020, customizable e-commerce kits, automating coding changeovers to drive efficiency, motion control advances, tape solutions and beauty care while wearing masks.

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