Articles by Ted Mininni

Seamless integration of emotional cues, product and packaging is what motivates consumers now.

Use a signature color to increase shelf standout, emotional pull and shopability for your brand.

Cue emotions from consumers with your brand's visual assets.

Recent marketing research has revealed that Millennials aren’t especially brand conscious or brand loyal. But that might be a bit misleading, since kids have always been skeptical about consumer product marketing, especially hard-sell tactics.

A prominent trend has been to contemporize packaging by making it simple. Clutter isn’t desirable, but in the haste to keep it clean, is packaging being oversimplified?