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Home » Authors » Ted Mininni

Ted Mininni

Ted Mininni is president of Design Force Inc., a leading package and licensing program design consultancy to the consumer product and entertainment industries. He can be reached at 856-810-2277. Mininni blogs about package and licensing program design at www.designforceinc.com

Articles

ARTICLES

Blume Doll
Brand Packaging: Toy Packaging

Keeping an Eye on the Toy Industry’s Blind Box Packaging Trend

Ted Mininni
August 10, 2020
2 Comments
Whenever I see toys packaged in blind box packaging, it reminds me of collecting trading cards as a kid and that feeling of wanting the entire set, but knowing the likelihood of that happening was directly tied to how much allowance money I was willing to invest.
Read More
ChangingCulture_Img1.jpg

Package Design To Inspire A Changing Culture

Ted Mininni
January 21, 2019
No Comments
As powerful as visual communication is in modern culture and as engaging as visual brand representations can be, consumers are hungry for something deeper. Marketers who are taking their brands to a whole new level are tapping into that "something deeper."
Read More
Beyond Cults + Tribes

Best-Selling Brands Offer Consumers Power to Explore Creative Individuality

Beyond Cults + Tribes
Ted Mininni
May 21, 2018
No Comments

Consumers latch onto brands that encourage freedom of expression and enable them to celebrate their individuality. Here's my rationale: Brands that inspire tribal formations are adopted into consumers' lifestyles.


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When to Ditch an Old Design

When to Ditch an Old Design

Should you merge that classic package design with the modern? Or should you break new ground?
Ted Mininni
August 28, 2017
No Comments

Marketers are fond of saying “What’s old is new again.” These marketers are referring to wistful consumers who associate retro brand packaging with a sense of nostalgia—a recalling of simpler, less complicated times.


Read More
Packaging Imperfections Can Increase Consumer Interest

Packaging Imperfections Can Increase Consumer Interest

Showing the imperfect side of a product in its packaging can create an added sense of authenticity.
Ted Mininni
July 10, 2017
No Comments

Less is more. There’s a great deal of insight in that statement. We, as package designers, understand that clarity and simplicity help consumers to hone in on specific brands to the exclusion of everything else.


Read More
Making Brands Come Alive

Making Brands Come Alive

The challenge is to develop consumer packaging that will evoke and extend live experiences.
Ted Mininni
February 15, 2017
No Comments

Live experiences can be compelling and memorable, and they have the power to stimulate strong emotional connections. The implications for brands and licensed properties are huge because today’s consumers want to do more than purchase products and services.


Read More
Culture at the Core of Design

Culture at the Core of Design

Brands with a meaningful connection to consumers promote an ideology that’s both distinctive and shared.
Ted Mininni
September 1, 2016
No Comments

Culturally relevant brands are rare and cut from different cloth than 99 percent of all existing brands. They become iconic because they are transcendent and deeply meaningful to people’s lives.


Read More
Packaging Is the Only Marketing Tool You Need

Packaging Is the Only Marketing Tool You Need

Packaging is your brand's best link to the customer, and it will sell your brand if you make it compelling.
Ted Mininni
July 6, 2016
No Comments

What if your packaging was the only marketing tool your brand had? For many startups and small companies unable to afford advertising, this is exactly the case. And do you know what? That’s a good thing.


Read More
Licensed Packaging: Tap into Consumer Emotions

Licensed Packaging: Tap into Consumer Emotions

Accentuating the Human Aspects of the Brand
Ted Mininni
February 3, 2016
No Comments

To create successful authorized packaging, accentuate the human aspects of the brand.


Read More
Packaging Visuals: Decoded by Consumers 60,000x Faster than Verbal Messaging

Packaging Visuals: Decoded by Consumers 60,000x Faster than Verbal Messaging

Ted Mininni
September 3, 2015
No Comments

Visuals are decoded faster than verbal brand communication.


Read More
View All Articles by Ted Mininni
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