Food packaging design tips
How to attract consumers.
Now that you’ve produced a delicious food product, it’s time to begin thinking about how you will package your product to help attract consumers. Food packaging must not only be attractive, it must also be informative and follow FDA standards and state requirements.
We have come up with the following food packaging design tips to help you create food packaging that will help you stand out while also complying with federal and state requirements.
Appeal visually
One of the best ways to appeal to your customers is by attracting them visually. Having a great label with high quality photos and a well-placed logo on your product packaging will draw customer’s eye to your product over other products.
Inform your consumers
Consumers will not purchase your product if they don’t know what it is. It is very important to not only include your product name, but also a secondary description on your food product packaging. Depending on the type of food product, things like a UPC code or QR code, who manufactured or distributed the product, safe handling instructions, if it needs to be refrigerated, and usage tips can all be included as well. Make sure to also mention things that set you apart from your competitors. For example: is your product made in the USA or all natural? If so, make sure you inform your consumer of this!
Comply with food labeling requirements
The U.S. Food and Drug Administration (FDA) has established food labeling requirements for food products that must be included on most packaged foods. These requirements include the addition of a nutrition fact panel, ingredients list, and nutrition claims. Make sure that you are complying with all food labeling requirements when you are designing the packaging for your food product.
If you are looking for help in creating food packaging that can help you attract customers, contact Alpine Packaging (alpinepackaging.com) today. Our industry leading in-house product designers are knowledgeable in every aspect of food packaging and will help you create packaging that will help your product shine.
Alpine Packaging was established in 1972 and is owned and operated by sisters Jan Lehigh and Jill Grunst. The company is committed to providing high quality customized packaging, continuity in superior service, and customer satisfaction in an employee-friendly environment with the utmost integrity. Lehigh and the Alpine team know what it takes to design food packaging that will allow your product to stand out from the pack.
