Industry-leading sustainability goals, and a commitment to focus on trend-right innovation and quality, mark first steps on the private brand’s journey to become a regenerative brand.

New innovations in packaging, including sustainable packaging, will be represented at PLMA’s Private Label Trade Show, Jan. 30-Feb. 1 in Chicago.

The complex makeup of private brand manufacturers' portfolios creates impacts that are felt both earlier, and often to a greater extent when the supply chain is impacted.

Despite the explosive growth of the 'water enhancer' category (grew by 31% to $410 million in trailing 52 weeks, according to IRi) there has been a noticeable lack of innovation compared to powdered mixes and ready-to-drink beverages. DreamPak is betting that its liquid technology can quickly change that.

More than a year in the making, Kindfull is the retailer’s new cat and dog food private brand.
 

Sales of private brands jumped by double digits in the first quarter of 2020 as U.S. consumers stocked up on groceries and daily essentials during the initial phase of the coronavirus pandemic, according to data from the Private Label Manufacturers Association (PLMA) and Nielsen.

Harvey Nichols has released a range of luxury gift products for Valentine’s Day, with design by creative and strategic branding partnership Smith&+Village.

Walmart-owned online retailer Jet.com, unveils its own private label, Uniquely J. The range of foods and home goods is a new challenger in the battle for market share in the rapidly emerging e-commerce private label category and represents a radical new direction for branding in the private label category. 

Grocery shopping is a necessary activity for most people and the process in which people are going about it has changed dramatically over the years. Fads have emerged from clipping coupons to online shopping and even monthly food delivery subscriptions. One thing shoppers all seem to agree on is grocery shopping with the intent of saving money and buying quality food for less.