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Home » Keywords: » interactive packaging

Items Tagged with 'interactive packaging'

ARTICLES

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Echo Helps Smarties® Integrate Sustainability Throughout Brand Positioning

March 14, 2023
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The new work emphasizes the brand’s commitment to sustainability, while enhancing the colorful and fun identity for which Smarties® is recognized.


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lancome

Lancôme; Revolutionizing retail through VR

July 19, 2021
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The luxury French skincare brand launched a virtual pop-up experience to the Australian beauty space to drive brand engagement with beauty enthusiasts.


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Toppan NFC

New Interactive Packages

July 7, 2021
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Toppan’s new packages allow customers to interact with them using NFC on smartphones.


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Dove Kids Care

Dove Launches New Bath Products for Kids

April 14, 2021
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Dove Kids Care packaging features positive affirmations and provides access to interactive body confidence resources by scanning a QR code on the back of each bottle.


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Budweiser Freedom Reserve Red Lager
Market Trends: Beverage Packaging

Cheers to Summer with Limited Edition Packaging

Limited edition beverages are vying for market space this season, with new designs, features and sizes amid crowded shelves
Kristen kazarian
Kristen Kazarian
July 16, 2018
No Comments
Summer is prime time for limited edition, seasonal beverages. Refreshed designs, structure changes and styles are normal. This year, consumers are seeing more interactive packaging, as well as a nostalgic look back to one of our Founding Fathers.
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red meat

Active and intelligent packaging is a top priority in fight to save food waste

AIPIA/ITENE road-mapping event at interpack confirms importance of Active & Intelligent Packaging technologies
July 28, 2014
No Comments
AIPIA/ITENE road-mapping event at interpack confirms importance of Active & Intelligent Packaging technologies
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Dri-fresh resolve fruit cushion, produce packaging, QR codes, interactive package
Market Trends: Produce

Produce packaging aims to extend shelf life and appeal to consumers

Protective pads keep produce safe while convenient pouches and interactive QR codes engage consumers
Rebecca
Rebecca Eve Schweitzer
April 11, 2013
No Comments

According to the report Global Food: Waste Not, Want Not, published by the Institution of Mechanical Engineers, between 30% and 50% of the four billion metric tons of food produced around the world each year goes to waste.


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Events

June 6, 2023

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