Items Tagged with 'consumer engagement'

In this article, Sharat Potharaju of Uniqode provides brands with valuable tips on how to prepare for 2D barcode requirements coming down the pike. More than just a compliance task, the new labeling landscape will redefine the role of packaging.

In this interview, Ashley Burkle of Identiv explains how technologies such as ultra-thin NFC inlays are enabling a new balance between form and function. Integrated discreetly within materials, these technologies preserve the visual brand goals of packaging while adding subtle intelligence and interactivity.

The aim of this new working group, within AIPIA, is to serve as an authoritative body for establishing measurement standards, best practices and developing return-on-investment (ROI) frameworks that enable brands to effectively utilize connected packaging within media and marketing strategies. 

In their recent Global Connected Packaging Survey 2025, Appetite Creative, in collaboration with Polytag and Digimarc, found that 88.8% of respondents believe connected packaging will become increasingly important in the packaging industry over the next year.

The Pentawards, now in their 18th year, celebrates each year's packaging design trends, showcasing winners from over 2,000 entries across 60 countries. The 2024 awards highlighted successful rebrands that resonate with both existing and new generations, recognizing iconic brands for their innovative packaging in the marketplace.

These new Color-Logic tools bring unparalleled brilliance and creative possibilities to in-mold label applications, helping manufacturers and brands create visually stunning, high-impact packaging files.

The color purple is certainly a category standard, and this new design leans into this convention even harder.

In the survey, 88% of respondents claim to be planning a connected packaging campaign this year, and 78% of respondents believe connected packaging will improve business sustainability credentials.

Focus of new campaign is enabling American consumers to make educated purchasing decisions and encouraging recycling habits.

The company’s full B2B platform features a touchless inventory management solution that saves time and money while enforcing state-mandated regulatory guidelines.