Industry-leading sustainability goals, and a commitment to focus on trend-right innovation and quality, mark first steps on the private brand’s journey to become a regenerative brand.
The complex makeup of private brand manufacturers' portfolios creates impacts that are felt both earlier, and often to a greater extent when the supply chain is impacted.
Despite the explosive growth of the 'water enhancer' category (grew by 31% to $410 million in trailing 52 weeks, according to IRi) there has been a noticeable lack of innovation compared to powdered mixes and ready-to-drink beverages. DreamPak is betting that its liquid technology can quickly change that.
A study from CB Insights revealed that private labels sell three times as much as branded products. Hear from an expert on how design is contributing to the rise of private brands.
In this episode, the topic is private brands. Our guest Todd Maute, has worked in the private label business for close to 30 years helping retailers define brand and design strategies across multiple channels.
A recent survey of 200 U.S. brand managers and packaging stakeholders revealed that 72 percent have seen brand packaging affected by the introduction of more sub-brands, products and SKUs over the past two years. What is driving this trend? The battle for relevance.
Walmart-owned online retailer Jet.com, unveils its own private label, Uniquely J. The range of foods and home goods is a new challenger in the battle for market share in the rapidly emerging e-commerce private label category and represents a radical new direction for branding in the private label category.