In the competitive retail space it is imperative for brands to stay on top of evolving trends and consumer behavior. Thanks to technology, businesses have access to greater freedom and flexibility, enabling them to optimize packaging for a better customer experience.
As pet ownership among boomers declines, pet food brands are turning their attention to millennial and Gen Z consumers. These younger generations are quickly redefining what it means to be a pet parent, including everything from how they bond with their pet to how they shop for them.
While many brands are striving to create lighter, more environmentally friendly and innovative packaging solutions, there are still too many products on the market today that are heavily over-packaged or over-engineered.
Social media is crowded. With six billion users combined on Facebook, YouTube, Instagram and Twitter, brands are not only competing with each other, but with their target audience’s family and friends. How do brands develop content that stands out among the tremendous amount of traffic on social media? How can your brand stand out?
Securing mock-ups, prototypes and sales samples shouldn’t be painful. Often expensive, time-consuming and frustrating, yet a necessary, valuable tool that delivers significant results when executed at the right time. Implementing a smarter packaging mock-up solution means getting the right mock-up and value for every phase of the new product development process.
So long national brand imitations, lackluster packaging design and sub-par taste. Today’s private label brands are head-to-head with national brands as more retailers are entering the market. On store shelves and e-commerce platforms, it’s hard to miss the dramatic growth.
In today's digital age, having a great website, creating a personality for your branding and packaging business on social networking sites, and making yourself easily accessible to customers online, has rightly become a top marketing priority for many businesses.
In this issue of Packaging Strategies, we cover the Top 100 food & beverage packaging companies, 3D technology for experience and brand packaging, linear transport systems, case and tray sealing, frozen food trends and more!