This issue looks at the outlook in a number of different packaging segments from prominent research firms. Speaking of markets, the cannabis packaging market is evolving. Find out how here. Is ROI or awareness better for your brand? An expert answers the million dollar question.
We published our 2020 Packaging Outlook at this time last year. And, well, the timing of that couldn’t have been worse. This thing that shall not be named really started affecting the world shortly thereafter.
With a metal detector, metals that have one or both conductive magnetic characteristics will create a detectable signal. Non-magnetic stainless steel is harder to pick up — it’s a bad conductor — and certain food products with added iron, moisture, salt and acids tend to mask metal detection. Known as the “product effect,” this can impact inspection performance.
As consumer demand for sustainable products continues to grow, brand value is increasingly linked to sustainability. For example, a 2019 survey by Accenture found that 83% of consumers believe it is important or extremely important for companies to design products that are meant to be reused or recycled. Sustainability has clearly moved up in the rankings of what consumers want.
The two principal purposes of packaging are to protect the product it carries and the consumer who buys it, and to market that product to purchasers, both directly and indirectly.
Multi-Conveyor’s George Packard answers the following top 10 list of questions about conveyor construction that most people may not know — but they should
March 15, 2021
A conveyor is the critical lifeline that keeps your production moving — just like the veins in your body. It is just as vital to know the system you’re purchasing will meet or exceed your requirements, that it is built for longevity and that it can withstand the environment of your operation — perhaps even saving an expensive retrofit afterward.
According to a report from Zion Market Research, the global cannabis edibles market was valued at approximately USD 2,376 million in 2018 and is expected to generate around USD 11,564 million by 2025, at a CAGR of around 25.4% between 2019 and 2025.
Long before coronavirus took over our newsfeeds, there was climate change. And, although the former is posing a significant threat to our livelihoods right now, the latter is still set to cause devastating damage in the future unless we begin to take action.
Amelia Neate answers influencer marketing’s billion dollar question.
March 22, 2021
With 63% of marketers intending to increase their influencer marketing budget within the next 12 months, there is more evidence to showcase just how impactful influencer campaigns really are.
Brands have to evolve their offering to align with current needs, which currently means community mindedness as well as being responsive to uncertainty.
Months from the start of the COVID-19 pandemic, there appears to be widespread transition on the part of brands: leading away from a “hunker down” mentality centered on protecting availability, and instead moving toward a prolific period of new product development and fresh marketing strategies.
So, this is going to be more a rant than anything else, but I’m sure everyone will understand because we’re all consumers — and I can’t imagine I’m the only one who’s had these problems.