THG Expands Consumer Recycling Project to Help Offset Packaging Waste

THG PLC, the vertically integrated, digital first consumer brands group, has evolved and expanded recycle:me, its consumer recycling scheme that targets hard to recycle beauty and cosmetic packaging, allowing brand partners to offset new packaging waste fees. 

recycle:me offers partners a truly collaborative approach to tackling the beauty industry’s waste problem, which sees an estimated 120 million units of packaging thrown away each year. Through established, trusted partners, recycle:me provides detailed data that offers invaluable insight into consumer recycling behavior, and crucially supports new modulated Extended Producer Responsibility (EPR) fees - a policy whereby retailers must take financial responsibility for the end-of-life management of products and packaging.