Disc-Shaped Lipstick Packaging Breaks the Rules
The convenience trend is driving the consumer packaged goods sector across the globe. Busy urban dwellers are increasingly looking for products in packages that suit their time-poor lifestyles. To cater to this set of consumers, Yujiahui Co. Ltd. created Unifon Kiss U CC lipstick with a new disc-shaped packaging design in China.
Unlike conventional tube-shape lipsticks, Unifon Kiss U CC lipstick comes in a disc-shaped plastic applicator. Lipstick is contained on both the top and bottom of the applicator, contoured to match the curvature of the lips so that it imparts a "kiss-like feel" when applied by "kissing" the applicator.
Tom Vierhile, innovation insights director at data and analytics firm GlobalData (globaldata.com), said: "Not everyone loves the venerable lipstick tube, which (among other issues) requires some dexterity to use. Successful application also necessitates a mirror to double-check if lipstick has been applied properly.
“Unifon Kiss U CC lipstick avoids some of these issues while being faster and easier to apply than lipstick from a tube.”
The lipstick comes in a 6.5g paperboard box and is available in three shades—Sunset Orange, Sweet Peach and Vigour.