JUST Water, a new 100 percent spring water from JUST, has launched in Tetra Pak’s Tetra Top paper-based bottle. Tetra Top, with its clean, modern look, is a bottle-shaped recyclable package made primarily from paper. JUST selected Tetra Top because of the carton’s low carbon footprint and a manufacturing process designed to conserve energy and water. The non-transparent paper protects and preserves product quality, making it an ideal package for all kinds of beverages including dairy drinks, water and juice. Each carton features customizable printing capabilities for a 360-degree billboard effect. JUST Water begins its national rollout with Whole Foods Market and OTG. www.tetrapakusa.com