Learn how two companies were able to create a unique, textured coffee drink – the Draft Latte – while simultaneously breaking into a new, untapped textured beverage segment.
A few years back, the chemical compound BPA got more than its 15 minutes of fame when news stories upon news stories came out bashing the chemical for its use in the food and beverage industry.
In a dramatic departure from its established regional craft brewing business, Wachusett Brewing Company (Westminster, MA) is moving into new beverage territory, figuratively and literally.