Articles Tagged with ''package design''

There are ways to design a package that will look even better on the shelf or at a point of sale display. Does it matter? 

As consumers seek more sustainable and transparent packaging, brands are working hard toward appeasing them, as well as adhering to industry regulations and creating a package design that stands out on shelf. So how can you handle it all?

Imagine being able to save approximately $300K a year by implementing a new package design and labor structure. And to top it off the new package design used less materials which freed up millions of square feet of unnecessary over-packaging.

Dog food brand Harringtons tasked global design and branding agency Hornall Anderson with redesigning its packaging to elevate the natural qualities and British provenance.

Indeed Brewing Company has released its latest offering - Lucy Session Sour Ale, which is brewed with lemongrass, orange peel and passion fruit. The packaging and identity system was created by design experience firm Duffy.

The new pack now features a black lid, while the neck of the jar has been slimmed down and the shoulders widened, showing a more modern and sophisticated look.

Caps and closures have the important task of keeping a product safe with the package closed, and tightly sealed. This common function is imperative for the beverage, food, cosmetic, and pharmaceutical industries. New materials and technologies are launching to bring more innovation.

When current owner/CEO Wes King bought the recipe for the single flavor and rights to make the product in 2010, the nutrition, health & wellness category was growing exponentially. He realized it was time to get Tahoe Trail Bar introduced to a wider audience.  

Berry Global Inc. announces that it has accepted six awards from the Flexographic Technical Association. These awards are atop of the four the company won in 2016.  

It has long been said, “Don’t judge a book by its cover.” However, in the world of retail, we all know this is exactly what customers are doing when they are deciding between products.